Mastering the Art of Economic Efficiency
In the world of professional photography, being cost-effective is crucial. It's what turns talent into a sustainable business. Martin Bissig is a Canon Europe Ambassador known for this very skill. He has a portfolio featuring big names like RedBull, Adidas, and National Geographic. Martin is always traveling, capturing stunning shots worldwide. But what happens after the shoot? Managing thousands of images and client selections can be overwhelming. That's where moodcase comes in. This new platform has revolutionized Martin's workflow and made him more efficient.
The Challenge
Martin's workflow is complex because it involves different people like retouchers and clients. Each shoot can produce up to 3,000 images. First, you sort and select these images. Then, you retouch them. Finally, you deliver them in various resolutions and color profiles. With up to 20 shooting days per month, that's a huge amount of data. Traditional methods were not only time-consuming, but also prone to errors and inconsistencies.
moodcase streamlines Martin's workflow in several key ways
After a shoot, Martin uploads all images to moodcase. His retoucher then performs initial retouches and re-uploads them. Clients can make their selections directly in moodcase's web-based interface, no login required.
Seamless Integration
You can import selections directly into Lightroom. This saves you hours you'd otherwise spend sorting through thousands of images manually.
Optimized Delivery
Martin uploads Adobe RGB images to moodcase, which automatically
Converts to various resolutions and sRGB as needed.
Allows tailored delivery options, including watermarked previews and reduced-size downloads.
This ensures accurate color across devices and streamlines communication with different client departments.
The Results
Martin says moodcase cuts his work time by hours for each job. This lets him concentrate more on being creative.
Cost-Effective
The annual cost of a moodcase Professional plan pays for itself. You save enough time and effort on just one job each month to justify the expense.
Professionalism
Using a custom domain for image delivery boosts the brand's professionalism.
