moodcase: new web application takes photo workflow to the next level
The moodcase start-up by Mathias Buschor and Mike Trummer is a cloud-based application for photographers and agencies that significantly simplifies the sharing workflow between stakeholders. moodcase is a sophisticated and multifunctional file sharing service that was developed from practical experience.
St.Gallen. The founder Mathias Buschor and Mike Trummer have been working in the graphic industry for over twenty years. In doing so, they have repeatedly encountered the same difficulties when working with photographers: Communicating feedback or image corrections was tedious and time-consuming, data transmission inconsistent and difficult to trade. "We were looking for a solution that would make collaboration easier for photographers, agencies and clients, simply more pleasant - for both sides," explains Buschor. "We didn't find a satisfactory solution on the market that met the requirements. That's how the idea for moodcase came about," adds Trummer.
18 months until launch
The idea was present. At the beginning of 2020, it went into concrete development. "We evaluated" whether and in what form our idea had validity. What must the software be able to do in order to function optimally for photographers, agencies and customers alike? We went to work with this guiding question in mind," says Buschor. During the eighteen-month pre-launch phase, the product was beta-tested by photographers from all over the world. Feedback was continuously incorporated, and the product was further optimized. The result is a sophisticated and cost-effective tool for photographers and agencies who want to optimize and professionalize their workflow.
moodcase keeps the workflow streamlined. From simple uploading of images - plug-ins for Lightroom and Capture One have been thought of - to sharing - also via appealing galleries - everything is possible with just a few clicks. Commenting, tagging and selection functions make image review easier and faster for multiple users. The photographer receives feedback as a clear, filterable to-do list. The notification function keeps both photographers and clients informed at all times and lets them know what the current conditions of the projects is. The administrative effort is reduced. All processes are documented and collected in one place - an archive function is also included. The usual sources of error are eliminated.
Professional and simple
"For us, three aspects were essential. No cluttered interface, everything must be easy to handle. And: functionality as well as performance - for this we work with the most diverse state-of-the-art cloud services, the images are hosted within the EU region. Furthermore, it is sufficient if the photographer has a moodcase account. For the end customer, there is no additional effort and no obligation to register.
The digital photo box
Nothing is rash with Trummer and Buschor - not even the name moodcase. In the past, so-called photo boxes were still widespread. Photos were collected in them, taken out again and again, looked at and discussed together. That's what the two founders are referring to with the name moodcase. "These boxes or cases were beautifully designed, full of good feelings and impressions. moodcase is meant to be this appealing photo box for the digital age."
Year of foundation
Founders and Managing Directors
Mathias Buschor and Mike Trummer
To demo version
Press images gallery
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